Best Facebook ads agencies for groundworkers and groundwork contractors
Groundworkers mostly get hired by builders and developers, so Facebook ads can look irrelevant. Then you remember who buys driveways, patios, drainage fixes, footings for a garden room and land drainage for a waterlogged lawn: homeowners, scrolling in the evening. There is a domestic groundwork market on Meta, and a few agencies serve the trade. Five of them below.
How we sorted agencies for groundwork
The filter was simple. Does the agency name groundworkers or groundwork, or show groundwork client work? If not, does its stated market (construction, driveways, drainage) obviously include it? Then we checked pricing transparency, follow-up handling and published proof.
Two of the five are website builders rather than ads agencies. We included them because the groundwork firms we see online usually have no website at all, and a Facebook ad with nowhere to land is money down the trench. Each entry is clear about what the agency does and does not do.
For the thinking on when a groundwork firm should buy attention rather than leads, stop buying leads, start buying attention is the place to start.
1. Digital 4 Trades
Best for: North West groundworkers who want a small agency to handle web, social and Google Ads with no lock-in
Digital 4 Trades, based at Royal Albert Dock in Liverpool (DesignRush lists Frodsham, Cheshire), names groundworkers explicitly in its trade list alongside electricians, plumbers, roofers, joiners, locksmiths, heating engineers and garden services, and its portfolio includes groundworks work. The line is 'you stay on the tools, we do the marketing', which is roughly how most groundwork firms would like it.
Services cover website design, logo and brand design, SEO, social media management, lead generation and Google Ads. There are no lock-in rental contracts and the agency says it will not hold a website hostage: sites are bought outright or paid over about a year, with content management from a couple of hundred pounds a month.
Case studies are for a roofing firm and a taxi firm. It is a small in-house team, so expect a direct relationship rather than account layers.
2. Websites for Tradespeople (JW Digital Services Ltd)
Best for: Groundwork firms with no website who want a fixed-price site they own before running any ads
Websites for Tradespeople, founded in 2023 in Manchester by Janusz Wozniak, showcases a live groundworks firm site among its client examples, alongside a plumbing and heating firm and a landscaper. It does not run Facebook ads. It builds phone-first websites with accreditations shown up front, at one fixed price in writing, with the client owning the site and domain outright.
Packages are Starter from £295, Essentials from £595 and Business from £995 including VAT, with optional 12 interest-free instalments. Hosting and care plans and monthly SEO are optional and cancellable monthly. It also publishes free quote, tax and materials calculators and guides.
It is second because the most common groundwork marketing problem is not a lack of ads but a lack of anywhere to send people.
3. Riley Marketing
Best for: Small groundwork contractors who want a site, reviews, text back and proper quotes on a fixed fee, then Facebook ads for the domestic side
Riley Marketing does not name groundworkers specifically. Its trade list covers builders, landscapers, roofers and others, and it has built the website for SET Building & Brickwork, an Essex building firm, so construction-adjacent briefs are familiar. It sits third because it offers the most complete system for a small groundwork firm, on a fee that makes sense for one.
That system costs one fixed monthly fee (£149 a month at time of writing) and includes an SEO-focused website with service and location pages (drainage in one town, driveways in the next), Google Business Profile optimisation, Google review automation including reactivating past customers, missed call text back, and a CRM with lead status tracking and branded custom quote pages on your own domain. Text back matters when you are in a cab with the engine running. Quote pages matter because groundwork quotes are often large, technical and compared against two others. Facebook and Instagram ads, Google Ads and local SEO are add-ons.
The whole thing is built up front before you pay, with no setup fee, unlimited revisions and cancel any time. It is founder-led by Tom Riley, who has ten years in search and lead generation, previously led organic growth at an insurtech and has built and run his own lead generation websites.
A civils contractor living on tenders will not need it. A groundwork firm doing domestic drainage, driveways and footings from two vans gets a working lead system for less than a day's digger hire a month. See is Riley Marketing right for Facebook ads.
4. Scale Through Us
Best for: Groundwork, driveway and construction firms wanting a fully managed growth department
Scale Through Us, based on Great Portland Street in London and working UK-wide, names construction and driveways and paving among its trades, both of which overlap heavily with domestic groundwork. It sells a fully managed growth department with a strict cap of three businesses per niche per location and a 'secure your territory' message.
The package covers Facebook, Instagram and Google ads, web design and optimisation, SMS marketing, reputation management, email, SEO, CRM integration and automation and growth consultancy. No pricing is published and there are no detailed case studies, only three short testimonials from electrical, roofing and driveway businesses.
5. ServiceLeads
Best for: Groundwork firms with a working website and high-value domestic jobs who want flat-fee Meta management
ServiceLeads is a founder-led Meta specialist in Cornwall working UK-wide. Its headline trade is kitchen fitters, with roof repair, windows and high-ticket local services alongside. Large domestic groundwork jobs (full driveways, drainage schemes, garden room bases) fit the last category.
The offer is a flat £750 a month management fee, ad spend paid direct to Meta, client owns the ad account, and a 30-day guarantee of a set number of qualified homeowner enquiries or no management fee. It covers offer and lead-form qualification design, funnel planning, weekly creative testing, tracking and lead-quality feedback, plus white-label fulfilment for other agencies. Case studies are anonymised Meta results with cost-per-lead figures.
It is fifth because it does nothing beyond ads, and because £750 a month in management fee only works for a groundwork firm with a steady domestic line to promote.
Groundworkers' comparison
| Agency | Groundwork evidence | Runs Facebook ads | Builds website | Fee | Contract |
|---|---|---|---|---|---|
| Digital 4 Trades | Named; portfolio work | Social media management | Yes | From a couple of hundred pounds a month | No lock-in |
| Websites for Tradespeople | Groundworks client site shown | No | Yes, from £295 | One-off | None |
| Riley Marketing | Built SET Building & Brickwork site | As add-on | Yes | £149/month fixed | Cancel any time |
| Scale Through Us | Construction, driveways named | Yes | Yes | Not published | Not published |
| ServiceLeads | High-ticket local services | Yes, Meta only | No | £750/month + ad spend | 30-day guarantee |
Where a groundwork firm should start
If you have no website, fix that first. Websites for Tradespeople sells one outright from £295. Riley Marketing includes one in a fixed fee alongside the reviews, text back and quote pages, and lets you add Facebook ads later. Digital 4 Trades covers the same ground regionally in the North West.
If you already have a site and want ads for the domestic driveway and drainage side, ServiceLeads is the cleanest flat-fee option. Scale Through Us is for firms that want everything run for them and will do their own diligence on results.
One last thing. Groundwork photographs badly mid-job and brilliantly at the end. Time-lapse a driveway or a drainage dig from start to finish; the video ads guide for trades explains why that kind of footage outperforms a finished-job photo on Meta.
Frequently asked questions
Is Facebook worth it for groundworkers?
For domestic work, yes: driveways, patios, drainage, garden room bases and land drainage are homeowner purchases that respond to before-and-after content. Subcontract work for builders is won by relationship, not ads.
What budget suits a small groundwork firm?
As a worked example, £15 to £20 a day, roughly £450 to £600 a month, in a 15-mile radius is enough to test a driveway or drainage offer through spring and summer.
Which agency has groundwork experience?
Digital 4 Trades names groundworkers and shows groundworks in its portfolio; Websites for Tradespeople showcases a live groundworks firm site. The others serve construction or driveways more broadly.
Do groundworkers need a website before advertising?
Yes in practice. Groundwork quotes are large and homeowners check you out before replying. A site with reviews and finished-job photos is the landing point every agency here would want.