Video-led Facebook ads agencies for trades: five worth a look

Why video changes the agency brief

Any agency can upload a photo and a headline. Video asks more. Someone has to shoot it, edit it, caption it for the sound-off scroll and keep refreshing it so the same clip does not go stale after three weeks.

So when we picked these five, we looked at how each one treats video. Is it produced for you? Is it tested weekly? Is it the entire offer? Then the usual filters applied: trade focus, pricing clarity and whether the agency handles what happens after someone watches and enquires.

Not sure video is worth the effort for a two-van firm? Video ads are not optional anymore makes the case, with examples you can shoot on your phone.

1. TradesGrow

Best for: Plumbers, heating engineers, builders and roofers wanting Facebook ads alongside PPC and local SEO

TradesGrow, based in Cardiff, runs a mixed lead engine: web design, paid advertising on Google with call tracking, local SEO covering Google Business Profile, citations and review generation, Facebook ads and done-for-you lead generation. Video is not the headline, but Facebook ads sit squarely in the mix and the agency publishes per-trade lead and revenue results for roofers, a boiler installer, a landscaper and a driveway company.

Trades served are plumbers and gas engineers, heating and boiler specialists, builders, electricians, roofers, driveways, landscapers and bathroom fitters. The positioning leans on a 'no sales pressure, just results' line and headline growth claims with a 'results vary' caveat.

Commercially, there is a free strategy call and audit, lead-gen offers say first leads free, the portfolio shows indicative cost-per-lead figures and a pricing page exists, though tiers are not on the homepage. Founded date is not stated. There is more detail in who is TradesGrow.

2. Lead Wave

Best for: Roofers and outdoor trades who want quick-start local Facebook ads with text follow-up

Lead Wave, out of Lowestoft and Norwich, runs Facebook and Meta ads only in the client's area, with one business per trade per area. Its own proof includes a carpet cleaner video testimonial, and the trades it serves (roofers, driveway installers, landscapers, tree surgeons, carpet cleaners) are exactly the ones where before-and-after footage sells.

The speed claims are specific: campaigns typically live within an hour, first leads inside 24 hours and an automatic text to every enquiry within seconds. Google Ads measured on booked jobs and websites for tradesmen are also offered. Month to month, no lock-in, pricing quoted via WhatsApp.

The site says 'Since 2022' and lists company number 13889468. Founder is named only as Nick.

3. ServiceLeads

Best for: Kitchen fitters and high-ticket trades who want weekly creative testing on a flat fee

ServiceLeads is a founder-led Meta ads specialist in Cornwall working UK-wide. Its relevance to a video list is the weekly creative testing it builds into every account: new angles and formats go in, losers come out, and the client gets lead-quality feedback alongside.

The commercial terms are the clearest on this page. A flat £750 a month management fee, ad spend paid direct to Meta, the client owns the ad account, and a 30-day guarantee of a set number of qualified homeowner enquiries or no management fee. Kitchen fitters are the headline trade, with roof repair, windows and other high-ticket local services alongside. Case studies are anonymised Meta results with cost-per-lead figures.

It does not shoot footage for you, so you will supply the raw material. The piece on ad creative that works for trades covers what to film.

4. Nivoro Marketing

Best for: Large glazing companies that want ads inside a full fractional marketing team

Nivoro Marketing, in Bishopton, Renfrewshire, embeds a fractional CMO and team inside window and door companies with branches or showrooms, within 14 days and on a performance-or-you-don't-pay promise. Facebook and Google ads are part of a wider system that includes CRM-based sales attribution, a weekly cost-per-lead and cost-per-appointment scoreboard, website pages and local SEO, unsigned quote follow-up, fitter recruitment ads and branch launch support.

Retainers are published at £8,000, £13,500 and £25,000 plus VAT a month depending on company size, with ad spend paid direct. Case studies cover a window installer and a tree surgeon.

It is on this list because a team of that size produces and iterates creative at a pace a small agency cannot. It is fourth because the target client turns over £10m to £50m.

5. Home Improvement Growth

Best for: Window and door installers who want a Meta-video-only specialist

Home Improvement Growth is the only agency here whose entire offer is Meta video ads. It targets windows, doors and glazing companies and the wider home improvement market, promising premium leads, scroll-stopping creative and transparent reporting.

The site is thin: no pricing, no case studies, no named founder, no location. For a video specialist, the absence of visible creative examples is a surprise. It ranks fifth on proof rather than concept. There is a short profile in who is Home Improvement Growth.

How they handle video, side by side

Picking the right one for your footage

Be honest about what you can shoot. If you already film every job on your phone, ServiceLeads will test that footage harder than anyone else here and tell you which clip wins. If you have nothing on camera yet, TradesGrow or Lead Wave will get a campaign moving while you build a library.

Glazing firms have two specialist routes: Home Improvement Growth at the small end with little public proof, Nivoro at the large end with published retainers.

None of these agencies is on the best Facebook ads agencies for trades in the UK list purely for video, so cross-reference if video is only one of your priorities.

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