Who is Nivoro Marketing? Fractional CMO for big glazing firms

Start with the price, because it decides everything

Most agencies hide their fees. Nivoro publishes them: monthly retainers of £8,000, £13,500 and £25,000 plus VAT, banded by company size, with ad spend paid directly to the platforms on top.

That single fact tells you who this is for. A sole-trader window fitter spending £600 a month on Facebook is not the customer. Nivoro says it targets glazing firms turning over £10m to £50m, with branches and showrooms. If that is not you, the rest of this profile is background reading, and you would be better served by our list of Facebook ads agencies for home improvement companies.

Where they are and what they are

Nivoro is based in Bishopton, Renfrewshire, west of Glasgow. No founder is named on the site. The model is a fractional CMO plus a supporting marketing team, placed within the client's business within 14 days.

The pitch is a 'performance or you don't pay' promise. The site does not spell out the mechanics of that guarantee in the material we reviewed, so treat it as a conversation starter rather than a contract term until you have seen the paperwork.

The service stack

Facebook and Google ads sit inside a much broader set of services. The list reads like a marketing department's job description rather than an ad agency's menu.

• Fractional CMO and marketing team
• Facebook and Google ads
• CRM-based sales attribution, so ad spend is tied to signed orders not form fills
• A weekly cost-per-lead and cost-per-appointment scoreboard
• Website pages and local SEO, including AI search optimisation
• Follow-up on unsigned quotes
• Fitter recruitment ads
• Branch and showroom launch support

Why the attribution piece matters for glazing

Window and door sales have a long tail. A homeowner fills in a form, gets a home visit, receives a quote, sits on it for three weeks, then signs. Platform reporting from Meta stops at the form. Nivoro's CRM-based attribution and weekly scoreboard are designed to follow the lead all the way to the signed order.

For a multi-branch installer with a sales team, that is the difference between knowing your Facebook ads 'generate leads' and knowing they generated £X of installed revenue last month. If you want to understand what your own Meta reporting is and is not telling you, our guide to reading your Meta ads report covers the gap.

Who they have worked with

The trade focus is window and door companies with branches or showrooms across the UK and Ireland. There is also a tree surgery case study, which looks like an outlier against the glazing positioning.

On proof, Nivoro publishes sales-from-ad-spend results for a window installer and for the tree surgeon. Those are the two documented examples we found. For a firm asking £8,000 a month upward, you would be entitled to request references from comparable glazing clients before committing.

Questions to ask on the call

First, how is 'performance' defined in the performance-or-you-don't-pay promise, and over what period? Second, who exactly is the fractional CMO assigned to you, and how many other clients do they hold? Third, what does the 14-day placement actually include on day one versus month three?

Finally, ask how the Facebook and Google ads are run day to day. A fractional CMO sets strategy; somebody else builds the campaigns. You want to know who that is.

The short version

Nivoro is a senior, expensive, specialist option for large glazing businesses that want a marketing leader without a full-time hire. The published pricing is refreshingly honest and immediately filters out most of the trade.

If you are a smaller window and door firm, the practical alternatives are mainstream trades agencies with Meta ads and a CRM, several of which appear in our best Facebook ads agencies for trades ranking.

Frequently asked questions