Best Facebook ads agencies for heating engineers and boiler installers
A boiler replacement is a £2,500 to £4,000 decision most homeowners put off until October. That makes heating one of the most seasonal and most profitable trades to advertise on Facebook, provided someone rings the enquiry back inside ten minutes. These five agencies all work with heating engineers. They do not all work the same way.
What matters when you sell boilers on Meta
Heating has two selling seasons. The autumn rush, when old boilers die and homeowners want a quote today, and the quieter spring, when heat pumps, system upgrades and finance-led boiler swaps can be sold to people who are not in a panic. A good agency plans for both.
The agencies below were picked because they name heating engineers, boiler installers or HVAC as a trade they serve and offer paid social as a service. We ranked them on fit for a typical Gas Safe business, on what they publish about price, and on whether the follow-up is handled or left to you. All facts come from the agencies' own websites.
Follow-up is the big one. A boiler lead that waits two hours has already rung a competitor. Following up Facebook leads fast explains the mechanics.
1. Rated Media (Premilead)
Best for: HVAC and heating firms with a sales process who want booked appointments rather than a lead spreadsheet
Rated Media lists HVAC among its core sectors alongside roofing, solar and remodelling. It describes itself as a growth partner rather than a typical agency, focused on qualified appointments and booked jobs over lead volume. Leads are exclusive and never resold.
Paid social lead generation is backed by a qualification layer: smart forms, landing pages, AI voice agents, automated booking, AI follow-up and no-show prevention, plus post-estimate follow-up. For boiler quotes, where a survey visit is usually needed, automated booking is a genuinely useful piece.
Fees are not published; the site says clients typically spend £1k to £3k-plus a month on ads paid direct to platforms. No case studies are published and testimonials appear generic. Trustpilot reviews exist under the Premilead name.
2. Agass Marketing Solutions
Best for: South West heating and plumbing firms who want a low-risk fixed-price website with Meta ads quoted on top
Agass Marketing Solutions, run by Joseph Agass across Weston-super-Mare, Bristol and Somerset, names plumbers and heating engineers among its trades and publishes a case study for a heating and plumbing client. It offers websites for trades with service and area pages, reviews and a quote form, Google and Meta paid ads, and local SEO covering Google Business Profile, on-page work and citations.
The commercial hook is a free website draft in 48 hours, with payment only if you like it. The website is £499 one-off (£699 on WordPress), with optional £30 a month hosting and changes and no contract. Ads and SEO are quoted separately. The client owns the site and domain.
Note that the company shows a Dutch registration on its site. It is a small operation, and the ads service is priced by conversation.
3. Riley Marketing
Best for: Gas Safe sole traders and small heating firms who want missed calls, reviews and quotes handled before paying for ads
Heating engineers are a named trade for Riley Marketing, and the pieces of its fixed-fee system (£149 a month at time of writing) line up with the trade's pain points. Missed call text back catches the homeowner ringing about a dead boiler while you are mid-install. Google review automation, including reactivating past customers, builds the review count that boiler buyers compare. A CRM with lead status tracking stops October's enquiries falling through the cracks, and branded custom quote pages on your own domain make a £3,000 boiler quote look like a £3,000 boiler quote.
Behind that sits an SEO-focused website with service and location pages and Google Business Profile optimisation, so emergency searches are covered as well as planned Meta enquiries. Facebook and Instagram ads, Google Ads and local SEO are add-ons.
The terms suit a small firm nervous about agencies: built up front before you pay, no setup fee, unlimited revisions, cancel any time. It is founder-led by Tom Riley, who has ten years in search and lead generation, previously led organic growth at an insurtech and has built and run his own lead generation websites, so the system is one he has used on his own sites.
Riley sits third here rather than higher only because Rated Media's booking machinery and Agass's regional case study are specifically heating-flavoured. For a sole trader, the maths still favours a fixed fee that includes follow-up and quote pages over any ads-only arrangement.
4. TradesGrow
Best for: Heating and boiler specialists who want Facebook ads inside a PPC and local SEO engine, with published boiler installer results
TradesGrow, based in Cardiff, names plumbers and gas engineers and heating and HVAC boiler specialists as core trades, and publishes lead and revenue results for a boiler installer among its case studies, which is more heating-specific proof than most agencies manage.
Services are web design, paid Google advertising with call tracking, local SEO (Google Business Profile, citations, review generation), Facebook ads and done-for-you lead generation. The pitch positions against clients' previous agencies with a 'no sales pressure, just results' line; headline growth claims carry a 'results vary' caveat.
A free strategy call and audit is offered, lead-gen offers say first leads free, and the portfolio shows indicative cost-per-lead figures. The pricing page's tiers are not shown on the homepage. There is a longer profile in who is TradesGrow.
5. We Build Trades
Best for: Multi-van heating, boiler and heat pump companies wanting one platform for ads, follow-up and CRM
We Build Trades names heating, boilers and heat pumps as a headline sector. It describes an AI-powered growth system connecting website, paid media across Google, Meta, TikTok and Bing, AI-powered lead follow-up, a CRM pipeline with reporting and area exclusivity. The company claims 300-plus trade companies and says the system has been refined since 2017.
An InstallerSHOW exhibitor listing places it in Halesowen, West Midlands; the site itself does not state a location. No pricing and no case studies are published, which for a heating firm weighing a platform commitment is a real gap.
Heating-specific comparison
| Agency | Heating proof on site | Booking or follow-up | Published fee | Best suited size |
|---|---|---|---|---|
| Rated Media | HVAC listed; no case studies | AI booking, no-show prevention | No | Firms with a sales process |
| Agass Marketing Solutions | Heating/plumbing case study | Quote form on site | £499 site; ads quoted | Sole traders, South West |
| Riley Marketing | Heating engineers listed as core trade | Text back, review automation, CRM, quote pages | £149/month fixed | One to five vans |
| TradesGrow | Boiler installer case study | Call tracking, review generation | Pricing page, tiers not shown | Small to mid |
| We Build Trades | Heating and heat pumps named; no case studies | AI follow-up, CRM | No | Multi-van |
Which one for your heating business?
If you run a sales process with surveyors and want enquiries arriving as booked appointments, Rated Media's model is designed for that. Ask for heating-specific results, because none are published.
If you are a Gas Safe sole trader or small team, the sensible order is foundations first, ads second. Riley Marketing does that on a fixed fee nationally; Agass does the website piece cheaply if you are in the South West.
TradesGrow is the pick if you want Google and Facebook run together by an agency that can show you a boiler installer's numbers. We Build Trades is for larger firms prepared to dig for proof. Before autumn arrives, read retargeting for tradespeople: the homeowner who looked at your boiler offer in April is exactly who you want to reach in October.
Frequently asked questions
When should heating engineers run Facebook ads?
September to November is peak demand for boiler replacements. Spring works for heat pumps, system upgrades and finance-led swaps to homeowners who are planning rather than panicking.
What does a boiler lead cost on Facebook?
It varies by area and offer. As a worked example, a firm spending £30 a day on a boiler replacement offer might see anywhere from £15 to £60 per enquiry, with quality depending heavily on how fast the lead is called back.
Do I need a separate landing page for boiler ads?
Not necessarily. Meta instant forms work for quick quotes, but a page with your Gas Safe number, reviews and finance options tends to produce better-qualified enquiries. Several agencies here build that page for you.
Which agency has published heating results?
TradesGrow publishes a boiler installer case study and Agass publishes a heating and plumbing client case study. The others on this list name heating as a sector but do not publish heating-specific results.