Best Facebook ads agencies for painters and decorators in the UK
Decorating is made for Facebook. A before-and-after of a tired hallway turned crisp sells itself in the feed, and the job values are high enough to justify a small ad budget without being so high that homeowners need six weeks to decide. The catch is that very few agencies specialise in decorators. Here are five that at least list the trade and can do the job.
How we filtered for decorators
Decorators are rarely an agency's headline client. Most agencies chase roofers and kitchen fitters because the ticket sizes are bigger. So we started from agencies that explicitly list painters, decorators or decorating among the trades they serve, then checked what they publish on pricing, process and results.
Two of the five are not pure Facebook ads shops. They are here because for a decorator the first job is often a website that shows the work and a phone that gets answered, and Facebook ads come second. We have been clear about which is which.
If you are not yet sure your photos are good enough to advertise, read ad creative that works for trades. For decorators it is almost entirely about the pictures.
1. Get Work
Best for: Decorators who want exclusive leads from a managed Google Ads funnel while they build Facebook later
Get Work, from Lytham St Annes in Lancashire, lists decorating among the trades it serves, alongside roofing, building, landscaping, driveways, plastering and rendering, electrical, joinery, plumbing and heating, loft conversions, kitchen and bathroom fitting, tree surgery and fencing.
It is a Google Partner and the product is Google Ads lead generation delivered through a managed platform: a custom landing page per business, text notifications for new leads, a lead management and job booking platform and a spend and job-value dashboard. The agency says its pages convert far better than typical home improvement sites, that leads are exclusive, and that it works with trade associations.
Pricing sits on a separate page. The published case study is a roofing company's first-month revenue and ROI, so there is no decorating-specific proof.
2. Riley Marketing
Best for: Sole-trader and small-team decorators who want a portfolio site, reviews and professional quotes before spending on ads
Decorators are a named trade for Riley Marketing, and the agency has built the website for Anglia Decor, an industrial painting and roofing contractor, so it has produced a painting-trade site before. The core offer is a foundational growth system for one fixed monthly fee (£149 a month at time of writing).
What that fee covers is the stuff decorators usually skip: an SEO-focused website with service and location pages to show the work town by town, Google Business Profile optimisation, Google review automation that also reactivates past customers (useful when you have painted two hundred houses and have eleven reviews), missed call text back for the enquiry that arrives while you are cutting in, and a CRM with lead status tracking and branded custom quote pages on your own domain. Facebook and Instagram ads, Google Ads and local SEO are add-ons.
The agency builds the system up front before you pay, charges no setup fee, offers unlimited revisions and lets you cancel any time. It is founder-led by Tom Riley, who has ten years in search and lead generation, led organic growth at an insurtech and has built and run his own lead generation websites.
For a decorator with a van and a mate, this is the most practical place to start on the list. For a commercial decorating contractor with a tender pipeline, it is probably not.
3. Lead Wave
Best for: Decorators willing to be the first in their trade on a fast-start local Facebook ads model
Lead Wave, from Lowestoft and Norwich, does not list decorators among its current trades. Its focus is roofers, driveway installers, landscapers, tree surgeons and carpet cleaners. It is here because its model, Facebook ads shown only in the client's area with one business per trade per area, is well suited to a visual trade, and because it publishes how quickly it moves: campaigns typically live within an hour, first leads inside 24 hours, an automatic text to every enquiry within seconds.
Google Ads measured on booked jobs and websites for tradesmen are also offered. Pricing is quoted via WhatsApp, with month-to-month terms and no lock-in. The site says 'Since 2022' and lists company number 13889468. Founder is named as Nick. More in who is Lead Wave.
4. Websites for Tradespeople (JW Digital Services Ltd)
Best for: Decorators who need a fixed-price portfolio website they own outright before running any ads
Websites for Tradespeople, founded in 2023 by Janusz Wozniak in Manchester, explicitly lists painters and decorators among its trades. It does not run Facebook ads. It builds phone-first websites with accreditations shown up front, at one fixed price in writing, and the client owns the site and domain outright.
Packages are Starter from £295, Essentials from £595 and Business from £995 including VAT, with optional 12 interest-free instalments. Hosting and care plans and monthly SEO are optional and cancellable monthly. It also publishes free quote, tax and materials calculators and guides. Live client sites are shown for a plumbing and heating firm, a groundworks firm and a landscaper.
It is on a Facebook ads list because a decorator's ads need somewhere to send people, and a £295 site you own is a cheaper landing page than most agencies will build.
5. Home Improvement Growth
Best for: Decorators within a wider home improvement business who want Meta video ads only
Home Improvement Growth runs Meta video ads for windows, doors and glazing companies and the wider home improvement market. It promises premium leads, scroll-stopping creative and transparent reporting. Decorating is not named, but a decorating firm that also does wider home improvement falls within the stated audience.
The site is thin: no pricing, no case studies, no founder, no location. For decorators, whose work is intensely visual, a video-only specialist is an interesting idea with nothing public to back it yet.
Comparison for decorators
| Agency | Lists decorators | Runs Facebook ads | Website included | Fee | Contract |
|---|---|---|---|---|---|
| Get Work | Yes | No (Google Ads) | Landing page per business | Separate pricing page | Not stated |
| Riley Marketing | Yes | As add-on | Yes, service and location pages | £149/month fixed | Cancel any time |
| Lead Wave | No | Yes | Websites for tradesmen offered | Quoted via WhatsApp | Month to month |
| Websites for Tradespeople | Yes | No | Yes, fixed price from £295 | From £295 one-off | None; owned outright |
| Home Improvement Growth | No | Yes, video | No | Not published | Not stated |
Where a decorator should start
Most decorators are one or two people, and the first problem is not leads. It is the website that does not exist, the reviews that never got asked for and the quotes sent as a text message. Riley Marketing fixes all three on a fixed fee and adds Facebook ads when you want them. Websites for Tradespeople fixes the first one cheaply if that is all you can stretch to.
Once the foundations are there, Get Work gives you search leads through a managed platform, and Lead Wave or a Meta specialist can run the Facebook side if you can persuade them to take a decorating account.
Whichever route, your photos are the campaign. Shoot every job in daylight, before and after, from the same spot. Then read targeting local homeowners on Meta so those photos reach the streets you actually want to work in.
Frequently asked questions
Do Facebook ads work for painters and decorators?
They do, particularly for exterior repaints, full-house redecorations and feature work where before-and-after photos stop the scroll. Smaller touch-up jobs rarely justify the spend.
How much should a decorator spend on Facebook ads?
As a worked example, £10 to £20 a day, around £300 to £600 a month, targeted at a 10-mile radius, is enough to test one offer such as exterior painting before summer. Scale only what converts.
Which agency on this list actually specialises in decorators?
None exclusively. Riley Marketing and Websites for Tradespeople list decorators as a served trade; Get Work lists decorating. The others focus on other trades or wider home improvement.
Should a decorator get a website before running ads?
Yes. A portfolio site with reviews gives your ads somewhere credible to land and makes retargeting possible. Riley Marketing includes one in its fee; Websites for Tradespeople sells one outright from £295.