Who is Lead Wave? The Norfolk Facebook ads firm for roofers
Lead Wave is a small East Anglian agency that runs Facebook ads for a short list of outdoor trades and promises leads inside a day. Here is what it actually offers, where it is light on detail, and the questions worth asking before you WhatsApp them for a quote.
Where Lead Wave comes from
Lead Wave works out of Lowestoft and Norwich, straddling the Norfolk and Suffolk border. The site says 'Since 2022' and lists a company number (13889468), so it is a young firm by agency standards but a registered one.
The founder is named only as Nick on the site. No surname, no team page, no long back story. That is not unusual for a lean lead gen outfit, but it does mean you are dealing with one person's reputation rather than a brand with a decade of history.
What they actually sell
The core product is Facebook and Meta ads for tradespeople, shown only in the client's own area. Leads come from the client's own campaigns, not from a shared pool, which is a meaningful distinction if you have been burned by bought leads before.
Around that sits a short stack: Google Ads measured on booked jobs rather than clicks, websites for tradesmen, and an automated text message to every enquiry within seconds of it arriving. That last piece matters more than it sounds. Most trade leads go cold because nobody replies for three hours, which is exactly the problem fast follow-up systems exist to fix.
They also offer area exclusivity: one business per trade per area. If you are a roofer in Ipswich, in theory no other Ipswich roofer gets Lead Wave's help.
- Facebook / Meta ads run in the client's own area
- Google Ads with reporting tied to booked jobs
- Websites for tradesmen
- Automatic text follow-up to every enquiry
- One business per trade per area
Who they work with
The trade list is short and deliberately outdoorsy: roofers, driveway installers, landscapers, tree surgeons and carpet cleaners. Those are all trades where a photo of the finished job sells itself in a Facebook feed, and where a homeowner can be nudged into a free quote without much friction.
If you are an electrician or a heating engineer, Lead Wave is not pitching at you. There are agencies that are, and our guides to Facebook ads agencies for electricians and agencies for heating engineers cover them.
The speed claim
Lead Wave's headline promise is pace: campaigns typically live within an hour, first leads inside 24 hours. That is believable for Facebook, where the auction can start spending within minutes and a free-quote offer for roof repairs will generate form fills quickly.
The honest caveat is that 'leads inside 24 hours' and 'good leads inside 24 hours' are different things. Fast lead flow on Meta often means a run of tyre-kickers at first while the algorithm learns. Ask how they handle the first fortnight and what they consider a qualified enquiry.
Pricing and terms
Prices are not published. You get a quote over WhatsApp. The arrangement is month-to-month with no lock-in, which puts Lead Wave in the growing group of no-contract Meta ads agencies for trades.
Unpublished pricing is not a red flag on its own, but it does mean you should ask two things up front: what the management fee is separate from ad spend, and whether ad spend is paid by you directly to Meta or routed through the agency.
Proof on the site
Lead Wave publishes client results for roofers in several regions and for a tree surgeon, plus a video testimonial from a carpet cleaner. That is more evidence than many agencies this size bother with, and the roofing results across different areas suggest the model has been repeated rather than lucked into once.
What you will not find is a long case study with ad spend, cost per lead and conversion to jobs laid out in full. If that level of detail matters to you, ask for it on the call.
How to size them up
Lead Wave makes most sense if you are a roofer, driveway installer or landscaper in a town they have not already filled, you want leads this week rather than this quarter, and you are comfortable with a founder-run firm rather than an account team.
Before signing, ask who else they work with in your area, how exclusivity is defined (town, radius, postcode?), and what happens to the ad account and the creative if you leave. For a wider view of how they compare, see our ranking of the best Facebook ads agencies for UK trades.
Frequently asked questions
Where is Lead Wave based?
Lowestoft and Norwich, covering Norfolk and Suffolk, though the ads themselves are run for clients across the UK.
Does Lead Wave publish its prices?
No. Pricing is quoted via WhatsApp, on a month-to-month basis with no lock-in contract.
Which trades does Lead Wave work with?
Roofers, driveway installers, landscapers, tree surgeons and carpet cleaners, with one business per trade per area.