Who is Rated Media? Paid social appointments for high-ticket trades
Rated Media positions itself as a growth partner rather than an agency, selling booked appointments instead of raw leads to roofing, HVAC, solar and remodelling companies. It also appears under the Premilead name. Here is what the website supports, and the gaps a careful buyer should fill before spending.
Two names, one business
The website is ratedmedia.co.uk. Its Trustpilot reviews sit under the name Premilead. That is not a red flag by itself, trading names change, but it does mean you should search both names when doing your homework.
No location is stated on the site, no founder is named and no founding year is given. For a company asking you to spend £1,000 to £3,000 a month on ads through its campaigns, that is thinner public footing than we would like.
Appointments, not leads
The central promise is that Rated Media delivers qualified appointments and booked jobs, not a pile of names. The site is explicit that lead volume is the wrong metric and that its leads are exclusive and never resold.
For a roofer who has been burned by shared-lead marketplaces, that message lands. The question is how the qualification actually happens, and the site gives a reasonable answer.
The qualification stack
This is the most specific part of the offer, and the piece that separates it from a plain ads-only shop.
- Paid social campaigns on Meta to generate the initial enquiry
- Smart forms and landing pages that filter out poor-fit enquiries
- AI voice agents that call enquiries to qualify them
- Automated booking into your diary
- AI follow-up to cut no-shows
- Post-estimate follow-up to chase quotes that have gone quiet
- Ongoing campaign management
Who they want to work with
Roofing, HVAC, solar, remodelling and what the site calls other high-ticket home improvement. The common thread is job value. AI calling and no-show prevention only pay for themselves when each booked job is worth thousands.
That rules out a lot of readers of this site. If you are a decorator or a locksmith, the economics of a voice agent chasing a £200 job do not work. The agencies on our lists for painters and decorators and locksmiths are built for smaller tickets.
The money
Rated Media does not publish its fee. What it does say is that clients typically spend £1,000 to £3,000 or more per month on ads, paid directly to the platforms.
Paying ad spend direct is the right way round. You keep control of the ad account and the data, and the agency's fee is visible as a separate line. Ask whether the fee is flat or tied to spend, and what the minimum term is.
Where the proof is weak
There are no published case studies. The testimonials on the site read as generic, with no company names, spend figures or outcomes attached. The Trustpilot profile under Premilead is the most useful external signal, so read it in full rather than skimming the star rating.
A firm whose entire pitch is booked appointments ought to be able to show you appointment rates, show rates and cost per booked job for a client in your trade. If it cannot, that tells you something.
Sizing them up
Set them against the firms on our best Facebook ads agencies for trades in the UK ranking that publish named results, and against the home improvement Facebook ads specialists working the same high-ticket sectors.
If the appointment-setting model appeals, ask for a live demo of the voice agent on a dummy enquiry. You will learn more in five minutes of listening than in an hour of slides.
Frequently asked questions
Is Rated Media the same company as Premilead?
The Rated Media website's reviews appear on Trustpilot under the Premilead name, so treat them as the same business and check both.
How much ad spend does Rated Media expect?
Its site says clients typically spend £1,000 to £3,000 or more per month on ads, paid directly to the platforms. The agency fee is not published.
What trades does Rated Media focus on?
Roofing, HVAC, solar, remodelling and other high-ticket home improvement work.